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\bibitem{Soltani_etal2015} {\textquotedblleft}\textit{Marketing innovation in rural small food industries in Iran}{\textquotedblright}. Soltani S, Azadi H, Hosseini SJF, Witlox F, Van Passel S, Journal of food products marketing \textbf{21}, 533 (2015).   http://doi.org/10.1080/10454446.2015.1041196

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