%&LaTeX
\documentclass{article}

\usepackage[utf8]{inputenc}
\usepackage[T1]{fontenc}
\usepackage{textcomp}

\begin{document}

\begin{thebibliography}{1}

\bibitem{Briers_etal1994} {\textquotedblleft}\textit{Molecular orientation and conductivity in highly oriented poly(p-phenylene vinylene)}{\textquotedblright}. Briers J, Eevers W, Cos P, Geise HJ, Mertens R, Nagels P, Zhang XB, Van Tendeloo G, Herrebout W, van der Veken B, Polymer \textbf{35}, 4569 (1994).   http://doi.org/10.1016/0032-3861(94)90804-4

\end{thebibliography}

\end{document}

