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Author |
Fatemi, M.; Azadi, H.; Rafiaani, P.; Taheri, F.; Dubois, T.; Van Passel, S.; Witlox, F. |
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Title |
Effects of supply chain management on tomato export in Iran : application of structural equation modeling |
Type |
A1 Journal article |
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Year  |
2018 |
Publication |
Journal of food products marketing |
Abbreviated Journal |
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Volume |
24 |
Issue |
2 |
Pages |
177-195 |
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Keywords |
A1 Journal article; Economics; Engineering Management (ENM); Government and Law |
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Abstract |
Although Iran is one of the top 10 countries in the world that produce tomatoes, the level that they are exported into the global market is low. This issue may have resulted from a major problem within tomatoes supply chain management. This paper aims to develop an empirical model of the supply chain management (SCM) of tomato companies. Throughout the reviewed literature, a SCM construct with different six indicators has been developed, including information sharing, long-term relationship, cooperation, quality, flexibility, and delivery. In this study, the influence of the SCM components on tomato export was identified through the use of empirical data that were collected from 20 different tomato companies in Northeast Iran. Using structural equation modeling, the major elements of SCM were found to have significant impacts on the export of tomatoes. The results also showed that information sharing, cooperation, flexibility, quality, and delivery had significant positive effects on the export of tomatoes. |
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Wos |
000424803000004 |
Publication Date |
2017-03-06 |
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Edition |
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ISSN |
1045-4446 |
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Additional Links |
UA library record; WoS full record; WoS citing articles; WoS full record; WoS citing articles |
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Impact Factor |
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Times cited |
2 |
Open Access |
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Notes |
; ; |
Approved |
Most recent IF: NA |
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Call Number |
UA @ admin @ c:irua:149044 |
Serial |
6192 |
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Author |
Soltani, S.; Azadi, H.; Hosseini, S.J.F.; Witlox, F.; Van Passel, S. |
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Title |
Marketing innovation in rural small food industries in Iran |
Type |
A1 Journal article |
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Year |
2015 |
Publication |
Journal of food products marketing |
Abbreviated Journal |
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Volume |
21 |
Issue |
5 |
Pages |
533-551 |
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Keywords |
A1 Journal article; Economics; Engineering Management (ENM); Government and Law |
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Abstract |
Marketing innovation is essential for small industries to transform products into profit; therefore, understanding its nature and determinants is of utmost importance. This study aimed at understanding marketing innovation and its determinants in the 60 small food industries in the rural areas of Tehran province, Iran. Using a census sampling method, 111 managers of these firms were interviewed. Results showed that the firms performance in marketing innovation is generally weak, and a higher level of radical innovation in marketing is perceived compared to the incremental innovation. Also, a cause-and-effect relationship exists between both product and organizational innovations and marketing innovation. Furthermore, while incremental marketing innovation was negatively influenced by formal R&D unit, product diversification, and the managers years of experience, radical marketing innovation was affected by the capacity of production, product diversification, and managers age and education. The study concluded that in order to boost marketing innovation, innovation should be made also in products and organization. In addition, in order to facilitate the process of marketing innovation, practical and updated training for managers encouraging incremental innovation in marketing, product diversification, and improving R&D activities in the studied firms should be regarded. |
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Publication Date |
2015-09-01 |
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Series Volume |
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Series Issue |
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Edition |
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ISSN |
1045-4446 |
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Additional Links |
UA library record |
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Impact Factor |
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Times cited |
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Open Access |
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Notes |
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Approved |
Most recent IF: NA |
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Call Number |
UA @ admin @ c:irua:130144 |
Serial |
6225 |
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