Abstract: Vegetable farmers face a number of challenges in marketing. Having first-hand information about vegetable marketing is essential to devise appropriate strategies aimed at enhancing the value of the vegetable chain. It was in line with this view that the study was conducted to characterize vegetable markets in Northern Ethiopia. In an effort to identify the factors influencing vegetable marketing among farmers, data were collected from 283 farm households who were selected using stratified random sampling. Furthermore, the data were triangulated through focus group discussion (FGD) and key informant interviews. Descriptive statistics and the binary logistic regression model were used to identify the variables and test the probability of their influence in regard to farmers decisions in vegetable marketing. From the 13 explanatory variables included in the binary logistic regression model, six predictors were found to be statistically significant in determining the effects of participation decision on vegetable market. These variables are as follows: household family size, total land holding of the household, amount of vegetable produced and marketed, use of irrigation technologies, contact with extension agents, and access to market information. Relying on a survey result and observations, the findings of the study indicated that vegetable marketing is significantly improving the livelihood of smallholder producers.